Bottled water and tap water appear to be having some sort of showdown right now – Seattle recently banned city purchases of bottled water to showcase the pureness of their water supplies and to cut down on plastic waste. Shortly after Seattle’s ban, some reports were released finding that low levels of pharmaceuticals were being recycled in other municipal tap water supplies.

But tap water has a new campaign. On Earth Day this week, Alec Baldwin handed out $1500 to the winner of Food & Water Watch’s “Take Back the Tap” video contest. In accordance with the entry guidelines, Elizabeth Klein's winning stop-motion PSA not only “declares her love for tap water,” but also addresses why her entire college campus at the University of Cincinatti should “break the bottled water habit.”

Baldwin said of the contest, “It’s inspiring to see so many talented students using their creativity to dispel the myth behind bottled water. Developing a concise and effective PSA is an art form and these students did just that on behalf of an important issue."

Somehow I doubt that Food & Water Watch, the nonprofit that sponsored the contest, is going to be able to come up with the dough to plaster Olympic airwaves with Klein’s winning PSA. But that doesn’t mean it can’t be effective at quenching U.S. consumption of expensive, questionably-safe water from single-use plastic bottles. You just watched the video, didn’t you?

Via Food & Water Watch

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